Social Organization: Using Social Networks to Build a More Effective Sales Team

Posted by Brandon Mills on Tue, Mar 08, 2016

This is the fourth post in a series based on a ZS social selling survey of 125 sales leaders.

My colleagues and I have recently shared some insights on social branding and social listening—two of our “Six Building Blocks of Social Selling”—based on our recent survey of 125 sales leaders across various industries. Unlike those previous building blocks, which typically are the first that we think of in connection with social selling, social organization isn’t at the center of the social selling conversation. This third building block refers to a set of internal practices that make use of social networks to help build more effective sales teams.

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