What Top Industry Trends Might Mean for Your Go-to-Market Strategy

Posted by Ashish Vazirani on Wed, Oct 26, 2016

                  Noreen Nagji co-wrote this post with Ashish Vazirani.

This post is the final in a seven-part series examining top trends that are reshaping the high-tech industry. 

Sports metaphors and motivational quotes from coaches and athletes are used frequently within the business world because they can be highly applicable—or because many in the business world are former or frustrated athletes. Sports and business are both competitive undertakings where the goal is to win or, at a minimum, to compete well. And one thing that’s as true in business as it is in sports is that it’s important to alter your team’s strategy depending on each opposing team that you’re matched against, and to leverage the internal talent that you already possess. The Chicago Cubs’ recent success driven by what the Ricketts family, Theo Epstein and Joe Maddon—the team’s owners, president of baseball operations and manager, respectively—have done is an excellent example of making adjustments with the goal of winning.

Over the past few weeks, we’ve discussed the five trends that we believe are shaping the go-to-market approach in the high-tech industry. Although not every technology company is affected by each trend, it’s important to recognize which of these five trends are most relevant to your business, or if there are other trends that might come into play.

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Seismic Shifts: Five Trends Reshaping the Technology Industry

Posted by John DeSarbo on Wed, Sep 07, 2016

Noreen Nagji co-wrote this blog post with John DeSarbo.

This post is the first in a seven-part series examining top trends that are reshaping the high-tech industry.

Over the past two decades, technological innovations have forever changed how we create, share and consume information. We’ve transitioned from listening to cassettes and vinyl records at home to streaming music online everywhere. Gone are the days when students flipped through encyclopedias while writing research reports. Instead, kids today start every school project by first Googling their topics and reading Wikipedia. Parents no longer carefully pick and choose when to photograph family gatherings with analog film cameras. Preserving memories is as easy as pointing our smartphones and recording high-resolution videos that are instantly shared on social media. All of this has happened in a remarkably short period of time.

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