Five Reasons B2B Tech Companies Must Invest in Voice of Customer Programs

Posted by Raj Sivasubramanian on Tue, Dec 11, 2012

Being focused on B2B doesn't mean marketers should dismiss the Voice of Customer (VoC) market. New technologies and an increased desire to understand the customer experience have propelled the recent rise of VoC programs, and I have noticed a perception among some marketing leaders that these solutions are only useful in the B2C space.

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