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As tech companies face increasing competition, more complex selling processes, fast-evolving technology and an abundance of data, increasing sales force effectiveness is a constant need. Unfortunately, current B-to-B selling is still stuck in the ’90s, when the salesperson was the first point of contact with customers. Today, by the time first contact is made, the prospect is already two-thirds of the way through his buying journey. However, recent advances in data science, machine learning and increased data proliferation are making it possible to improve sales gains.
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