Sean Moran co-wrote this blog post with Amy Myers. For more ZS insights on the impact of COVID-19, visit zs.com/COVID19.
Amid the coronavirus pandemic, we’ve heard from sales leaders that teams are turning inward, focusing first on how to best connect with their current customers. And that makes sense. Customers will long remember how they were treated and supported during this time, while prospects in fire-fighting mode are delaying conversations around new products and services. So how can sales leaders monitor how well their customers are being supported?
Sales KPIs are a valuable tool for companies to map their progress, but determining which ones will be most effective for your organization can be a challenge. Changing buyer behaviors add to that challenge, particularly in technology, where shifting business models often allow customers to pay as they go. However, by choosing KPIs based on their business models and revenue profiles, companies can align the entire sales engine for success. We caught up with Sean Moran, associate principal and leader in ZS’s private equity and middle market growth practice, to discuss the process and how to achieve organizational alignment through KPIs to meet overall company goals.