Social Listening: Investing in Insights That Empower Social Selling

Posted by Alec Goldfield on Mon, Feb 29, 2016

This is the third post in a series based on a ZS social selling survey of 125 sales leaders.

Previously, my colleague Brandon Mills wrote about social branding, detailing how social media can be used to establish and advocate a sales rep’s professional brand in the market. While social branding has a relatively low barrier to entry for sales reps, social listening, the second in the series of ZS’s “Six Building Blocks of Social Selling,” requires more commitment and investment to realize its true value.

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