How sales leaders are using KPIs to navigate coronavirus uncertainty

Posted by Amy Myers on Wed, Apr 08, 2020


Sean Moran co-wrote this blog post with Amy Myers.
For more ZS insights on the impact of COVID-19, visit zs.com/COVID19.

Amid the coronavirus pandemic, we’ve heard from sales leaders that teams are turning inward, focusing first on how to best connect with their current customers. And that makes sense. Customers will long remember how they were treated and supported during this time, while prospects in fire-fighting mode are delaying conversations around new products and services. So how can sales leaders monitor how well their customers are being supported?


>
Read More

Two Lessons From Amazon's Prime Day Fail

Posted by John DeSarbo on Mon, Jul 23, 2018

Looking to save $44 on a Zojirushi five-cup rice cooker? How about paying $19 less for a Star Wars R2-D2 toy? Those were just a couple of the deals available for Amazon Prime Day, the retail goliath’s 36-hour annual sales bonanza, which took place last week. However, some shoppers missed out, when Amazon’s site crashed during the first hour of the sale, and at times throughout the evening, causing the retailer to potentially lose $72.4 million.


>
Read More

What Apple's iPhone X and 8 Can Teach Tech Companies About Capturing Customer Segments

Posted by Alec Goldfield on Wed, Sep 27, 2017

With Apple’s recent, dramatic product launches—the iPhone 8 and X—the tech giant continues to fill the market with phones of different price points and features. This latest release builds on Apple’s history of appealing to multiple customer segments and offers lessons for other tech companies in doing the same.


>
Read More

Why Customer Experience Matters to Your Bottom Line (Part Two)

Posted by Leon Wei on Fri, Apr 29, 2016

Customer expectations continue to rise, and the power that a single customer’s experience can have on others makes it more important than ever to understand the value of improving customer experience. In a previous post, we talked about how frustrating a poor customer experience can be and how we can measure the value of a good or bad customer experience. In this post, we’ll dive a bit deeper into how and why it’s worth your while to develop actionable Net Promoter Score (NPS) insights.


>
Read More

Why Customer Experience Matters to Your Bottom Line

Posted by Leon Wei on Fri, Apr 15, 2016

Do you remember the last time that you had such a frustrating customer experience that you wanted to immediately sign into Yelp and leave a scathing negative review? I do. It happened last week.


>
Read More