Is Social Media a Strategic Choice for Technology Marketers?

Posted by Ashish Vazirani on Mon, Oct 08, 2012

Does it bother you when someone asks about your social media strategy? It bothers me because the connection between "social media" and "strategy" confuses me.

Strategy should be connected to larger, overarching ideas: the markets we target, the portfolio of our solutions (products and services), our growth objectives and our acquisition of talent. A more appropriate topic of discussion is how you integrate social media with your customer engagement strategy.

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