Social Branding: If You Build It, They May Come, but If You Earn It, They Will

Posted by Brandon Mills on Tue, Feb 16, 2016

This is the second post in a series based on a ZS social selling survey of 125 sales leaders.

Last week, Ashish Vazirani introduced the “Six Building Blocks of Social Selling” along with some initial insights from a recently completed survey that ZS conducted with 125 sales leaders across various industries, including high-tech and telecom. In this post, I’ll focus on “social branding,” which is probably the building block with the lowest barrier to entry, but it’s essential that sales reps get it right in order to successfully drive productive social selling behavior.


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The Six Building Blocks of Social Selling

Posted by Ashish Vazirani on Tue, Feb 09, 2016


Many sales organizations now are engaged in some form of social selling, and as I’ve written and spoken about this topic over the past several years, one of the common questions raised by sales leaders is, “How should we get started?” To understand how to answer this question, it’s appropriate to gain some context, so as good consultants, we said, “Let’s gather some data.”


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