Struggling With Channel Analytics? Think Like Drucker (In Reverse)

Posted by John DeSarbo on Tue, Jun 18, 2013

Few business quotes are repeated as often as Peter Drucker’s famous words, "If you can’t measure it, you can’t manage it." In today’s digital age, however, perhaps Drucker got it backwards. As many managers are realizing while wrestling with big data, "If you can’t manage it, you can’t measure it."

Improving data management is particularly important in channel analytics. 


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Five Keys to Harnessing (Not Hyping) Big Data

Posted by Bhargav Mantha on Wed, Feb 13, 2013


I defined Big Data in my last post and why you should care about it.


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Unlock the Four V’s of Big Data to Gain Big Insights

Posted by Bhargav Mantha on Tue, Jan 15, 2013


You’ve heard the hype about Big Data and are now trying hard to separate hype from reality. Since a lot of confusion remains about what Big Data really means, I think it’s important to start by defining the term, which is itself misleading as it implies that the only challenge with Big Data is size. (Size is one of them, but there are other challenges.)


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Death, Taxes and Solution Marketing: Three Ways to Address the Inevitable

Posted by Ashish Vazirani on Thu, Dec 20, 2012

Some things are undeniable: Death and taxes. Pitching wins playoff baseball. Dessert is spelled with two s’s, and I know I will want seconds. Customers want more.

That final imperative requires us to deliver solutions and not just point products.


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Three Ways Big Data Could Impact Sales in 2013

Posted by Ashish Vazirani on Thu, Dec 13, 2012

You’ve heard the hype: Big Data and the potential insight generated from more, and more granular, information about customers and partners will help generate targeted and executable strategies, improved decision making and, ultimately, superior sales force performance.

At least that’s the promise.


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