Three Keys to Launching and Succeeding in Wearable Devices

Posted by Anddria Clack on Fri, Jun 19, 2015

It’s hard to believe that the sensor-enabled bracelet evolved from futuristic novelty to walking reality in just a few short years, with almost 21 million wearable devices sold in 2014.i While the Fitbit was not the first consolidated activity tracker to go to market, its successful launch in 2007 helped to spur innovation in digital health that had not been seen in mass production in almost a decade. Since then, over 300 wearable products have launched to capitalize on the rapidly expanding wearable technology market that is projected to reach $12 billion by 2018,ii with health-and-fitness-oriented devices leading consumer interest.iii But with unprecedented ability to identify, diagnose and resolve key issues in healthcare in a fraction of the time of technology-deficient efforts, why have so many wearable devices failed to gain traction? What does it really take for a new entrant to succeed in the wearable technology market?

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