Autodesk's Approach to Motivating a Millennial Sales Force and Tackling Some of the Biggest Sales Comp Challenges

Posted by Alex Southworth on Thu, Aug 17, 2017

For high-tech companies, a strong inside sales function boosts efficiency and lowers costs, and for millennial-age salespeople, inside sales roles offer the chance to collaborate with a team instead of working solo in the field.

After ZS’s 2017 Comp Bytes event, where executives from leading high-tech brands met to discuss sales compensation challenges and innovations, I spoke with Robert Bieshaar, senior director of worldwide sales and services incentive compensation at Autodesk, to learn how inside sales models are evolving at his organization, what he and his colleagues are doing to motivate the next generation of salespeople, and how Autodesk is working to overcome one of the most common and cumbersome sales comp challenges: goal-setting fairness.


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Is Blockchain the Channel Management Silver Bullet?

Posted by Alex Southworth on Wed, Jul 05, 2017

The late Peter Drucker, the founder of modern business management, famously said, “If you can't measure it, you can't manage it.” And therein lies the core problem with indirect channel sales in the high-tech industry: Once a product is sold through another entity, the original vendor often loses visibility into the transaction and with it, the ability to manage its sales process, its resellers and, ultimately, the end-customer experience.


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Technology Innovation: Microsoft’s High-Tech Reinvention

Posted by Alex Southworth on Wed, Sep 14, 2016


Samuel Yeung co-wrote this blog post with Alex Southworth.

This post is the second in a seven-part series examining top trends that are reshaping the high-tech industry.

In the information age’s infancy, two Stanford graduate students created a simple directory to help users navigate the Wild West of the internet. They called it “Jerry and David’s Guide to the World Wide Web.” Within a decade, the duo’s pet project would become valued at more than $100 billion and would rebrand itself as Yahoo. Yahoo’s search engine, e-mail service and newsfeed covered almost all of the major services needed by the millions of new PC owners, and as a result, it was one of the hottest companies on the NASDAQ. Yet the next decade would see this icon of the industry be surpassed by younger startups, and in July 2016, it was bought out for just $4.8 billion.


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A Channel Perspective: Dell’s $67 Billion Acquisition of EMC

Posted by Alex Southworth on Fri, Oct 16, 2015

Dell announced this week the highest-valued tech deal in history, the company’s $67 billion acquisition of EMC (and with it majority ownership of VMware). The industry is buzzing about how the takeover will be another crucial step in Dell’s transformation from build-to-order PC manufacturer to full-service provider of technology solutions that Michael Dell has been orchestrating through a series of acquisitions dating back to when he returned as CEO in 2007.


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