Why Sales and Marketing Don’t Get Along

Posted by Andy Zoltners, Prabha Sinha and Sally Lorimer on Wed, Nov 13, 2013

Sales teams and marketing teams pursue a common objective: create customer value and drive company results. But sales and marketing don’t always get along. Certainly, all-out war between the two teams drains productivity. Yet having the two teams work in perfect harmony and reach an easy consensus on every decision is a pipedream, and in fact, is not the best answer either.

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