Many companies struggle to deliver a consistent and easy buying experience for their customers.
Consider the following scenario: A manager wants to purchase some computer software for her business. She asks an analyst on her team to do an online search for information. The analyst recommends a particular software company’s solution. The manager peruses that company’s website and requests more information by entering data about her needs through a webform. The software company emails relevant materials, which the manager reviews before reaching out to an inside salesperson with questions.Read More