Great Sales People Are Born, But Great Sales Forces Are Made

Posted by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer on Thu, May 26, 2016

In sales, where charisma and extroversion can be advantages, some people attribute success more to inborn personality traits than to skills that can be coached or taught. Yet the fact that companies in the U.S. alone spend more than $20 billion annually (by conservative estimates) to train salespeople on products, selling skills, and territory management, demonstrates the widespread belief that you can help “make” salespeople great.


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Despite Dire Predictions, Salespeople Aren’t Going Away

Posted by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer on Mon, Apr 04, 2016

One hundred years ago, an article in the New York Times asked a provocative question: “Are salesmen needless?” In the article, a marketing expert explains why societal shifts would render the door-to-door salesman obsolete. “Advertising is producing better results than the old method of personal solicitation,” the article reported. “Things were different once upon a time before the railroads turned farms into cities… The traveling [sales]man is a middleman and the evolution of business is gradually eliminating the middle man.”


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Help Your Salespeople Spend Time on the Right Things

Posted by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer on Mon, Feb 29, 2016

Sales executives typically have two levers to try to increase sales: they can increase the quantity of sales effort by adding salespeople, or they can improve the quality of sales effort by investing in coaching and training.


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How More Accessible Information Is Forcing B2B Sales to Adapt

Posted by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer on Fri, Feb 26, 2016

Over the past 20 years, information technology and digital channels have changed the way consumers shop for products ranging from cars to homes to electronics. Those forces are dramatically changing the way B2B companies and their customers approach buying and selling, too.


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How to Spot Hidden Opportunities for Sales Growth

Posted by Andris A. Zoltners, PK Sinha, and Sally E. Lorimer on Mon, Dec 14, 2015

In the hunt for sales growth, profit growth, or share growth from the sales force, every sales leader, whether new or seasoned, whether from a growth-stage or a mature-stage company, faces the same question. Where will the growth come from?


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