Prabha Sinha


Prabha Sinha is Founder and Co-Chairman of ZS Associates. Dr. Sinha was an Associate Professor of Marketing at the Kellogg School of Management until 1987. In 1983, Dr. Sinha and former Kellogg colleague, Andris Zoltners, founded ZS Associates and the firm’s global success was recognized by their induction into the Chicago Entrepreneurship Hall of Fame in 2005.

Dr. Sinha has assisted over 250 firms with issues of sales force strategy and effectiveness. He continues to teach executives at the Kellogg School of Management and at the India School of Business. He has published over 30 academic articles in journals such as Management Science, Operations Research, Marketing Science and Mathematical Programming. In addition, he has co-authored a series of books on sales force management.

Dr. Sinha received his Ph.D. from the University of Massachusetts and graduated from the Indian Institute of Technology, Kharagpur.

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