John DeSarbo is a Principal at ZS Associates in San Mateo, Calif., and the leader of ZS’s Sales Channel Strategy and Management practice. John has 20 years of consulting and industry experience focused on sales and marketing strategy and operations, and his expertise spans sales channel strategy and operations, channel analytics, partner program design and sales force design. He helps companies develop and execute multi-channel go-to-market strategy to scale coverage, improve customer acquisition and retention and accelerate revenue growth in target markets. John works with companies across a variety of industries with a particular focus on the technology sector.
Prior to joining ZS, John held leadership positions at a multi-billion dollar IT services provider and several strategy consulting firms. John holds a B.S.E. in industrial and operations engineering from the University of Michigan and an M.B.A. from the MIT Sloan School of Management.