How to Prove the Value of Your Loyalty Program to Frequent Travelers

Posted by Brian Keating on Tue, Nov 15, 2016


This past month was a great reminder for me about the value of airline loyalty programs because I realized the benefits of my relationships with two airlines via some attractive rewards and perks. However, the travel industry isn’t always proactive when it comes to reminding customers about the value that we receive from our loyalty.


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Airline Revenue Managers Behaving More Like Discount Retail Marketers

Posted by Alain Boutros on Tue, Nov 17, 2015

Another day, another “limited-time” promotion …

Nov. 4, 2015: Need a pick-me-up? We’re serving a double shot of savings with up to 45% off base fares.  And today only, we’re sweetening things up with an extra 20% on top for fall and winter travel. With all that energy, you’ll want to book your extra savings by midnight tonight!


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Open Booking Will Change the Travel Industry for the Better, but Maybe Not the Way You Think

Posted by Geoff Renaldo on Wed, Sep 30, 2015

Open booking will ultimately have a major impact on the way travelers, agencies and suppliers interact, but maybe not in the way that is currently envisioned. I don’t think the majority of corporations will ever fully embrace an open-booking travel policy (otherwise known as managed travel 2.0), but I do think the presence of competition will trigger innovation in two key areas: data exchange standards and mobility. This innovation would close the gap in the booking experience between leisure and corporate travel.


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Why Setting ‘Stretch’ Goals for Your Salespeople Is Counterproductive

Posted by Tony Yeung on Wed, Sep 02, 2015

“Stretch” goals for salespeople are a common practice we see when working with sales leaders across industries. We hear many justifications such as “we need to push people to perform at a high level,” “we don’t pay for mediocrity” and “we need to leave a buffer so that even if salespeople don’t hit their number, we’ll still hit our corporate objective.” While many of these rationales may sound okay at first glance, the logic is almost always flawed. Unfortunately, this is a regular practice in the hospitality industry and it is likely hurting rather than helping top-line sales.


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Why Uber and Airbnb Are About to Hit the Jackpot … Again!

Posted by Kunal Shah on Wed, Aug 19, 2015

You can’t seem to get through one travel industry meeting without hearing the words “Uber” and “Airbnb.” In fact, at this year’s GBTA Convention, execs from both Uber and Airbnb presented before more than 6,000 attendees. And they certainly have earned their spots at the speaker’s podium. This year, Uber was valued at $50 billion, besting companies like FedEx and DIRECTV. Valued at $20 billion, Airbnb is boasting similar financial success and now ranks third among its hospitality competitors, very closely behind Hilton and Marriott, with respective values of $28 billion and $23 billion. These are staggering figures compared to any company in any industry at any stage! But what if I told you that both companies can still look forward to huge potential revenue and margin upside from the most attractive segment of all! From where, you wonder? The answer is simple – corporate travel.


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