How the Right Technology Can Increase Tour Bookings

Posted by John Balamuta on Mon, Apr 22, 2019

This is the fourth in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek one-of-a-kind vacation experiences, they’re often looking to seamlessly book these experiences and tours along with their accommodations or flights. Targeting these travelers with the right offers at the right time requires the right technology.


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To Develop a Personalization Capability, Think Modular

Posted by Arun Shastri on Mon, Apr 15, 2019

Abhishek Rathi co-wrote this blog with Arun Shastri.

This is the third in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek to book experiences and tours, hotels need to find ways to gain a competitive advantage to avoid losing their fair share of customers to aggregators. As spending on experiences and tours is discretionary and many options exist, personalization is critical to staying competitive.


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Travelers' Booking Journeys Are Longer—and More Unique—Than You Think

Posted by Andrea Mazzu on Fri, Mar 22, 2019

This is the second in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace. 

From ecotourism to the home-sharing boom to the $150 billion global tours and experiences marketplace, today’s travelers, particularly the younger generation, aren’t looking for manufactured, cookie-cutter experiences. Thirty-seven percent of millennial and Gen Z consumers are likely to spend extra money for food or drink experiences while traveling, and they also rank activities as a major factor for travel happiness, according to a study from the World Youth Student and Educational Travel Confederation. For travel suppliers, getting these travelers to book tours and experiences means targeting them with the right tour or experience offer via the right channel at the right time.


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As More Travelers Seek Tours and Experiences, Personalization Is Key

Posted by Alain Boutros on Mon, Feb 25, 2019

This is the first in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

Over the past few years, there’s been a greater focus on experiences in the tourism industry, particularly among younger travelers. Planning a trip isn’t just about finding the best hotel or homeshare in New Orleans but booking the best swamp tour or Cajun cooking class to go along with it. The global tours and activities marketplace is worth about $150 billion annually, with venture capital investors betting on it as the “next great untapped market in online travel,” according to Skift. According to the article, tours are in the same position that online hotel reservations were in 15 years ago: There’s tons of opportunity for digital platforms to revolutionize how tours are marketed and sold, hence the influx of venture capital investment.


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