How Hoteliers Can Maximize Value From Sentiment Analysis

Posted by Vinodh Balaraman on Fri, Sep 22, 2017

These days, brands can live and die by their online reputation, and research shows that hoteliers ignore online reviews at their own peril. According to a Cornell Hospitality Research study, electronic word of mouth helps drive revenue per available room (RevPar): A one-point increase in a hotel’s average user rating on a five-point scale makes customers 13.5% more likely to book that hotel, and a 1% increase in the hotel’s online reputation score can boost RevPAR by almost 1%.

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