As More Travelers Seek Tours and Experiences, Personalization Is Key

Posted by Alain Boutros on Mon, Feb 25, 2019

This is the first in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

Over the past few years, there’s been a greater focus on experiences in the tourism industry, particularly among younger travelers. Planning a trip isn’t just about finding the best hotel or homeshare in New Orleans but booking the best swamp tour or Cajun cooking class to go along with it. The global tours and activities marketplace is worth about $150 billion annually, with venture capital investors betting on it as the “next great untapped market in online travel,” according to Skift. According to the article, tours are in the same position that online hotel reservations were in 15 years ago: There’s tons of opportunity for digital platforms to revolutionize how tours are marketed and sold, hence the influx of venture capital investment.


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Hotel Spinoff Brands Can't Just Be 'Cheap' or 'Chic.' They Also Have to Be Well-Planned

Posted by Andrea Mazzu on Tue, Jan 29, 2019

In a bid to compete with Airbnb and appeal to travelers’ increased desire for unique experiences, hotel companies have rolled out what The New York Times calls “cheap chic” spinoff brands: well-designed properties at budget-friendly prices. These new brands, like Intercontinental Hotel Group’s Avid or Marriott’s Moxy, feature hotels where unique themes or hip designs are the focus. Avid is geared toward young professionals, and promises “basic done exceptionally well.” Avid’s guest rooms have a smaller footprint but are designed to provide a great night’s sleep, and before guests head out for the day, they have access to health-minded breakfast options in the lobby. At Moxy hotels, the front desk has been replaced by a bar, and lobby screens display guests’ Instagram posts from Moxy hotels around the world.


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