It's Time for Airlines to Differentiate Their Domestic Lounge Experience

Posted by Kunal Shah on Tue, Oct 01, 2019

This article originally was published on Forbes.com.

For airlines, airport lounges are a great way to build their brand and increase customer loyalty. However, do travelers really think the lounge experience is valuable anymore? Many lounges feel dated and don’t meet the expected standard of luxury. Others that have been upgraded over the past few years often tend to feel overcrowded. It’s fair to say that the lounge experience is hit or miss. Even with some upgrades, the fundamental issue is that lounges are not particularly attractive to anyone because they cater to everyone.


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Four Ways to Keep Your Revenue Management Team on Track

Posted by Marios Prokopiou on Mon, Sep 09, 2019

Last year, I wrote about why hiring analytics geeks is crucial to building a successful revenue management team, making the case that analytical firepower would help airlines and hospitality organizations be better equipped to handle challenges created by predictive analytics and data optimization. The ideal revenue management team would actually include a mix of geeks (science, engineering and economics grads who are capable of running in-depth analyses, and visualizing and solving complex problems) and veterans, who have valuable industry experience. Providing mentorship programs so these people can advance to leadership positions is also crucial to your team’s success.


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Hotel Spinoff Brands Can't Just Be 'Cheap' or 'Chic.' They Also Have to Be Well-Planned

Posted by Andrea Mazzu on Tue, Jan 29, 2019

In a bid to compete with Airbnb and appeal to travelers’ increased desire for unique experiences, hotel companies have rolled out what The New York Times calls “cheap chic” spinoff brands: well-designed properties at budget-friendly prices. These new brands, like Intercontinental Hotel Group’s Avid or Marriott’s Moxy, feature hotels where unique themes or hip designs are the focus. Avid is geared toward young professionals, and promises “basic done exceptionally well.” Avid’s guest rooms have a smaller footprint but are designed to provide a great night’s sleep, and before guests head out for the day, they have access to health-minded breakfast options in the lobby. At Moxy hotels, the front desk has been replaced by a bar, and lobby screens display guests’ Instagram posts from Moxy hotels around the world.


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What Will the Future Hotel Exec Need to Succeed?

Posted by Marios Prokopiou on Mon, Nov 26, 2018

Earlier this year, I made the case that hotels should add firepower to their revenue management staffs by hiring more analytics geeks. While revenue management teams have hotel industry experience, many lack the data skills necessary to make more scientific decisions, thereby potentially missing revenue opportunities. In a recent Skift article, the author has a similar line of thinking: He writes that the hospitality industry should hire employees with no previous industry experience—people with finance, business or communications agency backgrounds who can use those skills to improve hotels’ overall customer service strategies.


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Three Things Disney Can Teach You About Analytics

Posted by Glenn Hollister on Thu, Sep 06, 2018

I’ve just returned from a couple of days in Orlando, where I attended the Disney Data and Analytics Conference. (The annual conference is aimed primarily at Disney employees but is also open to outsiders, and it has been running for more than 15 years.) In many ways, Disney is the gold standard in creating travel experiences that inspire loyalty from fans around the globe, and analytics play a huge role in that success. Here are my top three takeaways from the conference:


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