Hotel Spinoff Brands Can't Just Be 'Cheap' or 'Chic.' They Also Have to Be Well-Planned

Posted by Andrea Mazzu on Tue, Jan 29, 2019

In a bid to compete with Airbnb and appeal to travelers’ increased desire for unique experiences, hotel companies have rolled out what The New York Times calls “cheap chic” spinoff brands: well-designed properties at budget-friendly prices. These new brands, like Intercontinental Hotel Group’s Avid or Marriott’s Moxy, feature hotels where unique themes or hip designs are the focus. Avid is geared toward young professionals, and promises “basic done exceptionally well.” Avid’s guest rooms have a smaller footprint but are designed to provide a great night’s sleep, and before guests head out for the day, they have access to health-minded breakfast options in the lobby. At Moxy hotels, the front desk has been replaced by a bar, and lobby screens display guests’ Instagram posts from Moxy hotels around the world.


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What Will the Future Hotel Exec Need to Succeed?

Posted by Marios Prokopiou on Mon, Nov 26, 2018

Earlier this year, I made the case that hotels should add firepower to their revenue management staffs by hiring more analytics geeks. While revenue management teams have hotel industry experience, many lack the data skills necessary to make more scientific decisions, thereby potentially missing revenue opportunities. In a recent Skift article, the author has a similar line of thinking: He writes that the hospitality industry should hire employees with no previous industry experience—people with finance, business or communications agency backgrounds who can use those skills to improve hotels’ overall customer service strategies.


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Three Things Disney Can Teach You About Analytics

Posted by Glenn Hollister on Thu, Sep 06, 2018

I’ve just returned from a couple of days in Orlando, where I attended the Disney Data and Analytics Conference. (The annual conference is aimed primarily at Disney employees but is also open to outsiders, and it has been running for more than 15 years.) In many ways, Disney is the gold standard in creating travel experiences that inspire loyalty from fans around the globe, and analytics play a huge role in that success. Here are my top three takeaways from the conference:


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Want a More Effective Revenue Management Team? Hire and Develop Analytics Geeks

Posted by Marios Prokopiou on Mon, Jul 09, 2018

According to a new Hospitality Sales & Marketing Association International survey, two of the top challenges that revenue management professionals face are the evolution of predictive analytics, and the optimization of data and up-to-date technology to advance decision making. Both challenges can be addressed by adding analytical firepower to your revenue management staff, and that starts with hiring more analytics geeks.


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Five Reasons That Accor Shouldn't Invest in Air France

Posted by Glenn Hollister on Thu, Jun 28, 2018

This article originally was published on June 17, 2018, on Forbes.com

Last week saw one of the oddest airline-related news pieces in recent times. Many outlets, including Reuters, reported that AccorHotels was considering taking a stake in Air France, potentially as much as the entire 14.3% of the airline currently owned by the French government. The reported rationale for considering the investment is that AccorHotels finds itself struggling to compete with online travel agencies like Expedia. One reason for this struggle is Expedia’s ability to create travel packages. AccorHotels apparently reasons that if it owns part of Air France, the company will be able to create packages as well and, therefore, would be better able to compete with the online travel agencies.


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