An Emirates Takeover of Etihad Makes Sense for Everyone

Posted by Glenn Hollister on Thu, Sep 27, 2018

This article originally was published on Sept. 20, 2018, on Forbes.com

Bloomberg reported last week that Emirates is in early talks to take over Etihad’s airline assets, which would create the world’s largest airline by passenger volume. The potential merger has been the subject of frequent speculation throughout the industry for a while, and it makes sense: Both airlines have a similar business model, relying on a large volume of connecting traffic to fill planes that also carry a smaller population of high-yield traffic. They also have similar planes in their fleets and similar service levels and customer experiences. The integration of the two carriers should be easier than past industry mergers.   


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