How the Right Technology Can Increase Tour Bookings

Posted by John Balamuta on Mon, Apr 22, 2019

This is the fourth in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek one-of-a-kind vacation experiences, they’re often looking to seamlessly book these experiences and tours along with their accommodations or flights. Targeting these travelers with the right offers at the right time requires the right technology.


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To Develop a Personalization Capability, Think Modular

Posted by Arun Shastri on Mon, Apr 15, 2019

Abhishek Rathi co-wrote this blog with Arun Shastri.

This is the third in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek to book experiences and tours, hotels need to find ways to gain a competitive advantage to avoid losing their fair share of customers to aggregators. As spending on experiences and tours is discretionary and many options exist, personalization is critical to staying competitive.


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What Will the Future Hotel Exec Need to Succeed?

Posted by Marios Prokopiou on Mon, Nov 26, 2018

Earlier this year, I made the case that hotels should add firepower to their revenue management staffs by hiring more analytics geeks. While revenue management teams have hotel industry experience, many lack the data skills necessary to make more scientific decisions, thereby potentially missing revenue opportunities. In a recent Skift article, the author has a similar line of thinking: He writes that the hospitality industry should hire employees with no previous industry experience—people with finance, business or communications agency backgrounds who can use those skills to improve hotels’ overall customer service strategies.


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Three Things Disney Can Teach You About Analytics

Posted by Glenn Hollister on Thu, Sep 06, 2018

I’ve just returned from a couple of days in Orlando, where I attended the Disney Data and Analytics Conference. (The annual conference is aimed primarily at Disney employees but is also open to outsiders, and it has been running for more than 15 years.) In many ways, Disney is the gold standard in creating travel experiences that inspire loyalty from fans around the globe, and analytics play a huge role in that success. Here are my top three takeaways from the conference:


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Want a More Effective Revenue Management Team? Hire and Develop Analytics Geeks

Posted by Marios Prokopiou on Mon, Jul 09, 2018

According to a new Hospitality Sales & Marketing Association International survey, two of the top challenges that revenue management professionals face are the evolution of predictive analytics, and the optimization of data and up-to-date technology to advance decision making. Both challenges can be addressed by adding analytical firepower to your revenue management staff, and that starts with hiring more analytics geeks.


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