It's Time for Airlines to Differentiate Their Domestic Lounge Experience

Posted by Kunal Shah on Tue, Oct 01, 2019

This article originally was published on Forbes.com.

For airlines, airport lounges are a great way to build their brand and increase customer loyalty. However, do travelers really think the lounge experience is valuable anymore? Many lounges feel dated and don’t meet the expected standard of luxury. Others that have been upgraded over the past few years often tend to feel overcrowded. It’s fair to say that the lounge experience is hit or miss. Even with some upgrades, the fundamental issue is that lounges are not particularly attractive to anyone because they cater to everyone.


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Imagine If You Could Redeem Your Airline Loyalty Points at Restaurants and Retailers Too

Posted by Kunal Shah on Thu, Aug 01, 2019

This article originally was published on Forbes.com.

Travel loyalty programs are undergoing an evolution of sorts. As Skift recently noted, loyalty partnerships between major travel suppliers, such as United-Marriott and American-Hilton (and most recently, Emirates-Marriott) have traditionally targeted members with elite status. However, Accor Hotels and Air France/KLM recently announced a different kind of loyalty offering: one that targets all the brands’ loyalty program members, not just the elite. While Accor and Air France/KLM already have a close financial relationship, with Accor mulling a stake in the air carrier last year, their new offering offers inspiration for other suppliers in considering forging similar partnerships and raises questions about what the future holds for loyalty programs, in general.


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