It's Time for Airlines to Differentiate Their Domestic Lounge Experience

Posted by Kunal Shah on Tue, Oct 01, 2019

This article originally was published on Forbes.com.

For airlines, airport lounges are a great way to build their brand and increase customer loyalty. However, do travelers really think the lounge experience is valuable anymore? Many lounges feel dated and don’t meet the expected standard of luxury. Others that have been upgraded over the past few years often tend to feel overcrowded. It’s fair to say that the lounge experience is hit or miss. Even with some upgrades, the fundamental issue is that lounges are not particularly attractive to anyone because they cater to everyone.


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Airline Mobile Apps: Going Beyond the Basics

Posted by Paresh Bhandari on Mon, Mar 12, 2018

Last year, I traveled to eight countries on 10 different airlines. My friends often ask why I travel with different airlines and don’t accumulate miles on one airline or group. For me, it’s about the experience. I prefer traveling on a variety of airlines because I love exploring the different experiences they have to offer. Throughout 2017, every airline offered me a unique experience in terms of flight booking, online check-in, in-flight amenities and sharing feedback.


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‘Calculated Misery’ in the Friendly Skies?

Posted by Andrew Harris on Wed, Nov 04, 2015


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