No More Silos: How Integrated Commercial Functions Improve Travel Provider Efficiency and Profits

Posted by Marios Prokopiou on Thu, Aug 10, 2017

When a travel provider’s commercial functions operate in a silo, with each section having its own key performance indicators and metrics, and its own data sets in different databases, it creates headaches for commercial executives. Isolated decisions made by the heads of commercial functions exacerbate the problem. Instead of focusing on profitability, each commercial function often ends up shaping and implementing models that focus on revenue. Inefficiencies, uncoordinated decisions and high costs abound.

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