How the Right Technology Can Increase Tour Bookings

Posted by John Balamuta on Mon, Apr 22, 2019

This is the fourth in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek one-of-a-kind vacation experiences, they’re often looking to seamlessly book these experiences and tours along with their accommodations or flights. Targeting these travelers with the right offers at the right time requires the right technology.


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As More Travelers Seek Tours and Experiences, Personalization Is Key

Posted by Alain Boutros on Mon, Feb 25, 2019

This is the first in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

Over the past few years, there’s been a greater focus on experiences in the tourism industry, particularly among younger travelers. Planning a trip isn’t just about finding the best hotel or homeshare in New Orleans but booking the best swamp tour or Cajun cooking class to go along with it. The global tours and activities marketplace is worth about $150 billion annually, with venture capital investors betting on it as the “next great untapped market in online travel,” according to Skift. According to the article, tours are in the same position that online hotel reservations were in 15 years ago: There’s tons of opportunity for digital platforms to revolutionize how tours are marketed and sold, hence the influx of venture capital investment.


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Hotel Spinoff Brands Can't Just Be 'Cheap' or 'Chic.' They Also Have to Be Well-Planned

Posted by Andrea Mazzu on Tue, Jan 29, 2019

In a bid to compete with Airbnb and appeal to travelers’ increased desire for unique experiences, hotel companies have rolled out what The New York Times calls “cheap chic” spinoff brands: well-designed properties at budget-friendly prices. These new brands, like Intercontinental Hotel Group’s Avid or Marriott’s Moxy, feature hotels where unique themes or hip designs are the focus. Avid is geared toward young professionals, and promises “basic done exceptionally well.” Avid’s guest rooms have a smaller footprint but are designed to provide a great night’s sleep, and before guests head out for the day, they have access to health-minded breakfast options in the lobby. At Moxy hotels, the front desk has been replaced by a bar, and lobby screens display guests’ Instagram posts from Moxy hotels around the world.


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B2B Is the Place to Be! (Part 2)

Posted by Kunal Shah on Tue, Mar 01, 2016

I spent my last few blogs describing Why Uber and Airbnb Are About to Hit the Jackpot … Again! and that B2B Is the Place to Be! Only a small share of travel startups deliberately focus on the B-to-B segment, and although I understand some of their rationale for not targeting this audience, I still believe that there is great opportunity in this area waiting to be captured—and a distinct need for innovation.


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B2B Is the Place to Be! Part 1

Posted by Kunal Shah on Fri, Oct 16, 2015

A few weeks ago, I wrote a blog titled “Why Uber and Airbnb are About to Hit the Jackpot … Again! The rationale behind my prophecy was Uber’s and Airbnb’s recent entry into a very lucrative corporate travel market—key word being “lucrative.” Not only is this segment huge (U.S. revenue of $1.2 trillion worldwide and $275 billion in 20141), but also the quality of that revenue and the relative inelasticity of the segment makes most travel companies drool! As a result, you would think the travel startup world would be licking their chops and be flooded with companies focused on serving this segment right?


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