Sabre's Surprising Acquisition of Farelogix Puts It on Cutting Edge of Air Travel Sales

Posted by Glenn Hollister on Wed, Nov 28, 2018

This article originally was published on Nov. 20, 2018, on Forbes.com.

Given the history of animosity between the two companies, it was a surprise to many in the industry when news broke this month that travel technology company Sabre Corporation is acquiring software company Farelogix, a specialist in airline fares and pricing. One executive stated that, “You-know-what just froze over.” Indeed, Farelogix’s blog still contains posts, like this one, penned by Jim Davidson, the CEO of Farelogix, about his legal interactions with Sabre.


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The United Incentive Lottery: What Went Wrong

Posted by Glenn Hollister on Tue, Mar 06, 2018

It’s notoriously difficult to develop meaningful incentive plans for airlines. We just had an unusual, and unusually public, display of that difficulty with United’s aborted attempt at switching its employee incentive program to a lottery system.


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How to Prove the Value of Your Loyalty Program to Frequent Travelers

Posted by Brian Keating on Tue, Nov 15, 2016


This past month was a great reminder for me about the value of airline loyalty programs because I realized the benefits of my relationships with two airlines via some attractive rewards and perks. However, the travel industry isn’t always proactive when it comes to reminding customers about the value that we receive from our loyalty.


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The Sky of Sameness: Why Are AA, UA and DL So Alike?

Posted by Glenn Hollister on Wed, Sep 16, 2015

“Sea of sameness” is how my colleague Andrew Harris likes to describe a market with a number of undifferentiated players. I am adapting his term for the big three U.S. carriers—United, American and Delta—and now call the market they inhabit the Sky of Sameness.


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