Imagine If You Could Redeem Your Airline Loyalty Points at Restaurants and Retailers Too

Posted by Kunal Shah on Thu, Aug 01, 2019

This article originally was published on Forbes.com.

Travel loyalty programs are undergoing an evolution of sorts. As Skift recently noted, loyalty partnerships between major travel suppliers, such as United-Marriott and American-Hilton (and most recently, Emirates-Marriott) have traditionally targeted members with elite status. However, Accor Hotels and Air France/KLM recently announced a different kind of loyalty offering: one that targets all the brands’ loyalty program members, not just the elite. While Accor and Air France/KLM already have a close financial relationship, with Accor mulling a stake in the air carrier last year, their new offering offers inspiration for other suppliers in considering forging similar partnerships and raises questions about what the future holds for loyalty programs, in general.


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Five Reasons That Accor Shouldn't Invest in Air France

Posted by Glenn Hollister on Thu, Jun 28, 2018

This article originally was published on June 17, 2018, on Forbes.com

Last week saw one of the oddest airline-related news pieces in recent times. Many outlets, including Reuters, reported that AccorHotels was considering taking a stake in Air France, potentially as much as the entire 14.3% of the airline currently owned by the French government. The reported rationale for considering the investment is that AccorHotels finds itself struggling to compete with online travel agencies like Expedia. One reason for this struggle is Expedia’s ability to create travel packages. AccorHotels apparently reasons that if it owns part of Air France, the company will be able to create packages as well and, therefore, would be better able to compete with the online travel agencies.


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