How to Create and Implement Proactive Revenue Management Workflows

Posted by Marios Prokopiou on Tue, Oct 08, 2019

Airline executives know that a more successful revenue management department starts with strategies that incorporate market and owned data and pinpoint revenue opportunities. These strategies drive coordinated decision making among revenue management, sales and network planning departments. But most importantly, they help revenue management analysts be more proactive. RM analysts who spend most of their day proactively identifying revenue opportunities constantly outperform. Thus, creating and implementing revenue management strategies that drive proactive workflows ought to be an important part of every revenue management team’s agenda.


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Four Ways to Keep Your Revenue Management Team on Track

Posted by Marios Prokopiou on Mon, Sep 09, 2019

Last year, I wrote about why hiring analytics geeks is crucial to building a successful revenue management team, making the case that analytical firepower would help airlines and hospitality organizations be better equipped to handle challenges created by predictive analytics and data optimization. The ideal revenue management team would actually include a mix of geeks (science, engineering and economics grads who are capable of running in-depth analyses, and visualizing and solving complex problems) and veterans, who have valuable industry experience. Providing mentorship programs so these people can advance to leadership positions is also crucial to your team’s success.


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What Will the Future Hotel Exec Need to Succeed?

Posted by Marios Prokopiou on Mon, Nov 26, 2018

Earlier this year, I made the case that hotels should add firepower to their revenue management staffs by hiring more analytics geeks. While revenue management teams have hotel industry experience, many lack the data skills necessary to make more scientific decisions, thereby potentially missing revenue opportunities. In a recent Skift article, the author has a similar line of thinking: He writes that the hospitality industry should hire employees with no previous industry experience—people with finance, business or communications agency backgrounds who can use those skills to improve hotels’ overall customer service strategies.


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Airplane Bathrooms Are Getting Even Smaller. Where Does the Squeeze End?

Posted by Marios Prokopiou on Thu, Oct 18, 2018

Frequent air travelers are used to dealing with headaches, from delays to crowded airports to feeling like sardines squeezed onto planes. That squeeze continues to tighten: A recent Wall Street Journal investigation proved that airplane bathrooms are getting even smaller.


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Want a More Effective Revenue Management Team? Hire and Develop Analytics Geeks

Posted by Marios Prokopiou on Mon, Jul 09, 2018

According to a new Hospitality Sales & Marketing Association International survey, two of the top challenges that revenue management professionals face are the evolution of predictive analytics, and the optimization of data and up-to-date technology to advance decision making. Both challenges can be addressed by adding analytical firepower to your revenue management staff, and that starts with hiring more analytics geeks.


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