Where Does the Indian Airline Industry Go from Here?

Posted by Kunal Shah on Thu, Feb 27, 2020

This article originally was published on Forbes.com.

Over the past five years, India’s aviation industry has grown fast: in 2018, the International Air Transport Association (IATA) predicted that India would be the world’s third largest aviation market by 2024, and grow from 158 million passengers in 2017 to 572 million by 2037. However, after four years of double-digit demand growth, in 2019, air traffic in India rose 5.1%, down from 18.9% growth in 2018, according to IATA. While part of the decline can be attributed to the broader economic slowdown in India, industry-specific challenges are not helping.


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On-Demand Helicopter Services Are Ready to Take Off

Posted by Kunal Shah on Mon, Oct 21, 2019

This article originally was published on Forbes.com.

Hate sitting in traffic to and from the airport? Just order your own helicopter! On-demand helicopter services such as Voom, Uber Copter and Blade offer flights in some U.S. cities for the relatively affordable cost of about $200-$300, booked via an app or online.


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It's Time for Airlines to Differentiate Their Domestic Lounge Experience

Posted by Kunal Shah on Tue, Oct 01, 2019

This article originally was published on Forbes.com.

For airlines, airport lounges are a great way to build their brand and increase customer loyalty. However, do travelers really think the lounge experience is valuable anymore? Many lounges feel dated and don’t meet the expected standard of luxury. Others that have been upgraded over the past few years often tend to feel overcrowded. It’s fair to say that the lounge experience is hit or miss. Even with some upgrades, the fundamental issue is that lounges are not particularly attractive to anyone because they cater to everyone.


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Imagine If You Could Redeem Your Airline Loyalty Points at Restaurants and Retailers Too

Posted by Kunal Shah on Thu, Aug 01, 2019

This article originally was published on Forbes.com.

Travel loyalty programs are undergoing an evolution of sorts. As Skift recently noted, loyalty partnerships between major travel suppliers, such as United-Marriott and American-Hilton (and most recently, Emirates-Marriott) have traditionally targeted members with elite status. However, Accor Hotels and Air France/KLM recently announced a different kind of loyalty offering: one that targets all the brands’ loyalty program members, not just the elite. While Accor and Air France/KLM already have a close financial relationship, with Accor mulling a stake in the air carrier last year, their new offering offers inspiration for other suppliers in considering forging similar partnerships and raises questions about what the future holds for loyalty programs, in general.


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Why Southwest Is a Model for Brands in Times of Crisis

Posted by Kunal Shah on Wed, Apr 25, 2018

As novelist James Lane Allen famously said, “Adversity doesn’t build character, it reveals it.” How better to exemplify this than the way that Southwest Airlines handled the tragic engine failure last week. What could have been (and most certainly would have been for many other companies) a nightmare PR issue miraculously turned into an event that strengthened the company’s brand and solidified the loyalty and strong reputation it commands.


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