Imagine If You Could Redeem Your Airline Loyalty Points at Restaurants and Retailers Too

Posted by Kunal Shah on Thu, Aug 01, 2019

This article originally was published on Forbes.com.

Travel loyalty programs are undergoing an evolution of sorts. As Skift recently noted, loyalty partnerships between major travel suppliers, such as United-Marriott and American-Hilton (and most recently, Emirates-Marriott) have traditionally targeted members with elite status. However, Accor Hotels and Air France/KLM recently announced a different kind of loyalty offering: one that targets all the brands’ loyalty program members, not just the elite. While Accor and Air France/KLM already have a close financial relationship, with Accor mulling a stake in the air carrier last year, their new offering offers inspiration for other suppliers in considering forging similar partnerships and raises questions about what the future holds for loyalty programs, in general.


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Two Ways That Companies Can Leverage Computer Vision

Posted by Rasvan Dirlea on Wed, May 15, 2019

Artificial intelligence doesn’t have to be limited to tech giants. Other industries, too, can use computer vision—cameras, sensors and the internet of things—to improve their own customer experiences. Companies can learn how to better serve their customers by watching them, literally. Specifically, computer vision can help measure customer preferences and target marketing offers to them based on what they’re buying or how they’re feeling.


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How the Right Technology Can Increase Tour Bookings

Posted by John Balamuta on Mon, Apr 22, 2019

This is the fourth in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek one-of-a-kind vacation experiences, they’re often looking to seamlessly book these experiences and tours along with their accommodations or flights. Targeting these travelers with the right offers at the right time requires the right technology.


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To Develop a Personalization Capability, Think Modular

Posted by Arun Shastri on Mon, Apr 15, 2019

Abhishek Rathi co-wrote this blog with Arun Shastri.

This is the third in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace.

As more travelers seek to book experiences and tours, hotels need to find ways to gain a competitive advantage to avoid losing their fair share of customers to aggregators. As spending on experiences and tours is discretionary and many options exist, personalization is critical to staying competitive.


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Travelers' Booking Journeys Are Longer—and More Unique—Than You Think

Posted by Andrea Mazzu on Fri, Mar 22, 2019

This is the second in a four-part series on how the hospitality industry can capitalize on the growing tours and experiences marketplace. 

From ecotourism to the home-sharing boom to the $150 billion global tours and experiences marketplace, today’s travelers, particularly the younger generation, aren’t looking for manufactured, cookie-cutter experiences. Thirty-seven percent of millennial and Gen Z consumers are likely to spend extra money for food or drink experiences while traveling, and they also rank activities as a major factor for travel happiness, according to a study from the World Youth Student and Educational Travel Confederation. For travel suppliers, getting these travelers to book tours and experiences means targeting them with the right tour or experience offer via the right channel at the right time.


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