How Pharma Can Sharpen its Focus on Value-Based Partnerships

Posted by Nitin Jain on Fri, Apr 19, 2019

Ganesh Vedarajan and Joe Stevens co-authored this blog post with Nitin Jain.

Eastman Kodak Co. was in its heyday just a few decades ago before making a fatal flaw: The film manufacturer failed to adapt its business model to the surrounding forces. The company was too focused on manufacturing to see that digital technology was advancing the camera industry by improving the “outcome” for consumers. Pharmaceutical manufacturers face a similar challenge today: The business model is focused on manufacturing drugs, but patients are asking for better outcomes.

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