What Can J.R.R. Tolkien Teach Us About AI Adoption?

Posted by Asheesh Shukla on Wed, Dec 18, 2019

While companies are embracing AI, a recent study shows that their pursuits are driven more by fear of obsolescence than enthusiasm for change. Eighty percent of companies in a recent survey stated that they intend to expand their AI use over the next 12 months, but we also know that 77% of AI projects face challenges with business adoption, and less than 8% of companies have successfully implemented AI at the enterprise level.


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AI & User Experience: As Always, the User Comes First

Posted by Arun Shastri on Mon, Nov 18, 2019

This blog post is the sixth in a series on the impact that AI will have on different business aspects of pharma.

While most of us are aware of the importance of user experience, UX goes beyond simply developing a relevant and usable interface for software. UX is a discipline that requires a thorough understanding of users’ needs and the context in which they use technology. Whatever solution you may roll out to users, good UX is about meeting those needs.


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Four Steps to Unlocking the True Potential of Brand Performance Reports

Posted by Prasanna Kumar on Mon, Dec 18, 2017

Brand performance reports are fundamental to managing the ongoing health of a brand, yet many lack the impact needed to ensure the brand’s continued success. Ideally, a pharmaceutical company’s brand performance report should capture the brand team’s imminent challenges, facilitate cross-functional collaboration and, ultimately, lead to course correction on the ground.


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