All Talk, No Insight? Three Secrets to Social-Listening Success

Posted by Jackie Cuyvers on Wed, May 07, 2014

You’ve heard the buzz about social listening, but aren’t sure what the hype means or how to actually get what you want out of it. What does it take to be successful with social listening?

At its heart, social listening is the process of analyzing online conversations, and creating actionable insights to inform business decisions.

To make informed business decisions, you must first know what your questions are. Sounds simple, but developing and refining a business question takes work. Some people try to skip this step, and find themselves drowning in a sea of data with no answer in sight—because you can’t find an answer if you don’t have a question.

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