Multichannel Marketing Can Help Make or Break Your Customer Experience

Posted by Ankush Gupta on Mon, May 08, 2017

The biopharmaceutical industry isn’t the only one that faces challenges in crafting a positive customer experience. I recently contacted two investment firms regarding potential investment opportunities. During the initial call with each company, I shared my key requirements: my desired minimum return, a quick turnaround time for making my investments (within a month), and my communication preferences (email and text only). 


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Patient Centricity Is Important, but Customer Centricity Is Imperative

Posted by Pratap Khedkar on Mon, May 01, 2017

Paul Darling co-authored this blog post with Pratap Khedkar.

Patient centricity was the rallying cry at last month’s eyeforpharma event in Philadelphia, with many speakers echoing the sentiment that the patient is at the center of what we do. That’s great in theory, and it has always been true for pharmaceutical products, but here’s one of the main reasons why patient centricity remains more of a talking point than standard business practice: The pharmaceutical industry has little control over ensuring that a patient benefits from a particular medicine. The patient may be at the center, but pharma is at the periphery.


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Big Data Delivers Insights, but Can Your Sales Planners React in Real Time?

Posted by Maria Kliatchko on Thu, Oct 09, 2014

(This blog series introduces emerging trends in sales planning that every commercial operations department must prepare to face in the future.)

Embracing Big Data and unlocking its power with analytics will only take you so far. What happens when months are required to use those insights or react productively? The true endgame involves both systems and internal processes evolving into real-time resource and activity reallocation.


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How Advanced Analytics Are Inspiring Life Science Sales Planning

Posted by Maria Kliatchko on Mon, Oct 06, 2014

(This blog series introduces emerging trends in sales planning that every commercial operations department must prepare to face in the future.)

Previously, we explored how new and emerging sources of data offer a rich opportunity for life science organizations, specifically how unstructured data will support answers to some currently intractable questions for sales planning. All of that data, however, can be meaningless without the appropriate analytical tools.


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Sales Planning Has Questions, Big Data Has Answers: How to Start Searching

Posted by Maria Kliatchko on Thu, Sep 25, 2014

(This blog series will introduce emerging trends in sales planning that every commercial operations department must prepare to face in the future.)

While many industries, such as retail, financial or travel and tourism, have relied on big data for years to improve competitiveness, life science has been slower to incorporate data into its planning beyond pure sales and customer attributes. But with many factors outside of pure sales driving today’s complex environment, we have started to recognize big data’s potential impact.


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