Smoothing Organizational Friction to Make Way for Agile Transformation

Posted by Erin Liman on Wed, Feb 19, 2020

MaryAnn Godwin and Sean Sinisgalli co-wrote this blog post with Erin Liman.

One of the most pervasive and difficult challenges facing agile marketing transformation is other functions’ lack of buy-in or responsiveness. This is especially common in healthcare, where speed is often directed by compliance and regulatory timelines. Here’s how to smooth organizational friction to make agile transformations work:


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