Predicting Drugs' Commercial Potential: No Crystal Ball Yet, but Can We Get Closer to One?

Posted by Yasasvi Popuri on Wed, Feb 05, 2020

Emily Mandell co-wrote this blog post with Yasasvi Popuri.

What clinical profile should our pipeline drug pursue to compete in a crowded market? For which patients will our drug be preferred and why? How will the adoption of our in-market drug change with upcoming biosimilars, competitive launches and changing guidelines? These multibillion-dollar questions are very familiar to commercial and medical teams of pharmaceutical and biotech companies, but just how do they feel about answering them? Simply put: uncertain.

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