Reinvent Your Commercial Strategy With an ‘Outside-In’ Approach

Posted by ZS Editors on Fri, Feb 09, 2018

It used to be that pharma companies could start with the new drugs—their inventions—when planning their go-to-market strategies, but that inside-out approach doesn’t work in an increasingly customer-centric marketplace. It’s time for drug manufacturers to transition from their inside-out business models to an outside-in approach, realigning their structures and rethinking their research and resources to better assess and adapt to the changing healthcare ecosystem, and to better meet their stakeholders’ evolving needs.


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The State of the Union Between Pharma and Tech

Posted by Vickye Jain on Tue, Jan 09, 2018

Sandeep Varma and Raghav Sharma co-wrote this blog post with Vickye Jain.

Pharmaceutical companies have a reputation for lagging behind other industries when it comes to technology, but that reputation now seems unwarranted in many respects. As technology professionals who work with pharmaceutical clients, we feel an obligation not only to share how pharma is innovating, but also to bring those innovations back to pharma. At two recent industry events, the Strata Data Conference in Singapore and the Spark Summit in Ireland, we learned a great deal from the presentations that we attended, and almost just as much from the audience’s reaction to our own presentations. Here are our top three takeaways from these conferences:


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Designing Effective Incentive Plans for Rare Disease Teams

Posted by Michael Thomas on Mon, Feb 13, 2017

While the pharmaceutical industry is still just skimming the surface when it comes to developing therapies to address the 7,000-plus known rare diseases, drug development is only half of the battle. Organizations that have successfully gained approval for their therapies in the U.S. and abroad face significant challenges when planning their commercial efforts and developing incentive strategies for the field force. To succeed, they often have to get creative.


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What Pharma Needs to Know About Local Healthcare Markets

Posted by Paul Darling on Fri, Dec 16, 2016


The “shop local” movement has been a mainstay in the U.S. healthcare marketplace for ages. Patients travel fewer than 30 miles for the majority of their care, which means that healthcare is consumed in local markets, each with unique characteristics, almost like small provinces. Providers are increasingly acknowledging this trend, as evidenced by the recent M&A activity of provider systems across the country. Given the pace of change, it seems that this topic warrants a closer look.  


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TEDMED: Breaking Through With New Ideas for Health—From Within and Without

Posted by Hensley Evans on Tue, Nov 24, 2015

TEDMED never fails to inundate me with interesting perspectives on the various forces shaping health and wellness in our world—brand-new ideas as well as science revisiting old wisdom to bring new insight. This year was no exception. While the topics and disciplines of the speakers ranged widely, I found myself finding several themes emerging as I reflected on the two and a half days.


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