Prescription Market Stakeholders to Drug Makers: Show Us the Value

Posted by Ed Schoonveld on Tue, Jun 23, 2015

The U.S. market for prescription drugs has evolved significantly over the last few years. High and increasing costs of healthcare, together with changes related to the Patient Protection and Affordable Care Act (ACA), have been at the forefront of discussions. Health insurance coverage for previously uninsured, institution of Accountable Care Organizations (ACOs) and various other healthcare quality and efficiency initiatives have also been prevalent topics.


>
Read More

Unlock Large Customers’ Doors With Key Account Management

Posted by Bill Coyle on Mon, Feb 02, 2015

As key account management (KAM) becomes more prevalent for pharmaceutical companies trying to court large clients, how are they actually implementing it? And what challenges are they facing as they try to do so?


>
Read More

Patients Turn to Caregivers for Help, as Should Pharma Marketers

Posted by Jennifer Gold on Tue, Dec 02, 2014

Many industries recognized long ago the value in learning from a consumer’s key influencers: friends, family members and peers. Seeking decision-making insights, consumer goods, technology and financial services industries routinely engage a moderator to, for example, identify a focus group’s collective motives for buying, say, soap or selecting a retirement plan. Meanwhile, the pharmaceutical industry often ignores a patient’s closest caregivers, who strongly influence treatment decisions.


>
Read More

How to Engage With Key Online Influencers

Posted by Alexandra Fulford on Tue, Sep 16, 2014

As mentioned in my previous post, the dynamics of interpersonal interaction have changed and key opinion leaders (KOLs) are no longer the only people who lead and influence opinion. In the brave new digital world, influence now comes from key online influencers (KOIs)—individuals or groups that share relevant content and information that influences others in a significant way.


>
Read More

Why Engage With Key Opinion Leaders and Key Influencers Online?

Posted by Alexandra Fulford on Tue, Aug 19, 2014

The dynamics of communication have changed—we no longer live in a world restricted by physical boundaries or presence. We no longer consume all of our information in paper format. We rely increasingly on digital media as a key information source. In order to communicate “face-to-face,” we no longer need to physically be face-to-face; we can use technology to have live video conferencing.


>
Read More