Surprising Truths About Customer-Centric Marketing

Posted by Pratap Khedkar on Tue, Apr 08, 2014

I’m often asked to define customer-centric marketing (CCM) in pharma. The best way to answer that question begins by saying what CCM is not—it’s not customer focus, because we already have plenty of that in the industry, and, more important, it’s not just multichannel marketing, which has become more about adding channels to your mix. And it’s not just about inventing wonderful new products and value-add services, though that always helps. We still have to interact and communicate with the customer about our portfolio.


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Bringing Marketing and Technology Together for Digital Impact

Posted by Pete Mehr on Tue, Mar 11, 2014

The digital age has produced countless new ways for marketers to reach and engage customers. While digital media provides a significant opportunity for marketers to personalize and customize their promotion campaigns, it can put significant stress on the company itself. In fact, many companies are currently not able to fully leverage the opportunities that digital media provide due to organizational constraints. In essence, the new marketing capabilities are outstripping most companies’ ability to fully leverage those capabilities. 


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