Too Many Tech Solutions? Six Ways to Really Integrate Sales and Marketing

Posted by Namita Kalyan on Fri, May 02, 2014

We’ve all heard the statistics. It sometimes feels like every presentation starts the same: “The traditional pharma sales rep is becoming outdated as changes in the marketplace drive a shift in customer behavior. Access restrictions are increasing, with digital interactions replacing one in every four reps. Technology adoption is spreading, with customers spending 11 hours a week online for work purposes. Channel preferences are changing, with 67% of MDs rating digital media as their preferred information source. And finally, the locus of control is shifting away from physicians as the sole decision maker.”


>
Read More

Bringing Marketing and Technology Together for Digital Impact

Posted by Pete Mehr on Tue, Mar 11, 2014

The digital age has produced countless new ways for marketers to reach and engage customers. While digital media provides a significant opportunity for marketers to personalize and customize their promotion campaigns, it can put significant stress on the company itself. In fact, many companies are currently not able to fully leverage the opportunities that digital media provide due to organizational constraints. In essence, the new marketing capabilities are outstripping most companies’ ability to fully leverage those capabilities. 


>
Read More