Cognitive Drivers Impact Series: Understanding and Overcoming Social Desirability Bias

Posted by Jennifer Curtis on Wed, May 04, 2016

This is the second post in ZS’s Cognitive Drivers Impact Series.

“How many glasses of alcohol do you drink a week?”

“How many times per week do you exercise?”

“How often do you miss or skip taking your medication?”

We’ve all been asked similar questions during a health exam. Given that they’re about our own behavior, reason would dictate that they’d be easy to complete and it would be in our best interest to answer truthfully. After all, withholding information prevents our doctors from having a complete picture of our lifestyle and behaviors, and hinders their ability to make the best decisions about our care.

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