Four Steps to Unlocking the True Potential of Brand Performance Reports

Posted by Prasanna Kumar on Mon, Dec 18, 2017

Brand performance reports are fundamental to managing the ongoing health of a brand, yet many lack the impact needed to ensure the brand’s continued success. Ideally, a pharmaceutical company’s brand performance report should capture the brand team’s imminent challenges, facilitate cross-functional collaboration and, ultimately, lead to course correction on the ground.


>
Read More

The Death of the Data Warehouse

Posted by ZS Editors on Thu, Sep 28, 2017

Traditional data warehouses have limited utility in today’s healthcare ecosystem because they often can’t process the types of unstructured data that give pharmaceutical organizations a competitive edge. Rigid data storage systems and old-school modeling no longer cut it. Pharmaceutical firms need a modern data infrastructure that’s capable of handling structured and unstructured data, sufficiently scalable and technologically able to support advanced analytics, resulting in actionable insights that can enable commercial teams to make data-driven decisions in real time. 


>
Read More

Top Three Takeaways from ePharma 2016

Posted by Jim Anderson on Tue, Mar 29, 2016

“Digital isn’t the future—it’s right now. It’s what we communicate on, for and by. Prepare to have your mind blown, then learn how to apply it,” said Jack Barrette, CEO of WEGO Health and the chairperson for the 2016 ePharma Summit, during his opening presentation. At the conference, held Feb. 29 to March 2 in New York, industry leaders had a lot to say about the future of pharmaceutical marketing and the state of the industry. Here are the top three themes that had attendees buzzing:


>
Read More