What Is the Consumerization of Healthcare?

Posted by Hensley Evans on Thu, May 14, 2015

Consumers are taking the reins of their healthcare, whether they like it or not.

The healthcare industry is characterized by a series of business-to-business transactions between major stakeholder groups: manufacturers, distributors, providers, insurers and employers. The business relationships between these players are the foundational links in the healthcare supply chain—but what about the patients who ultimately receive the products and services that these stakeholders provide?

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