What if medical affairs engaged its audiences like Netflix?

Posted by Bora Erdemli on Tue, May 12, 2020

Caitlin Clunie O’Connor, Sarah Thompson and Sarah Jarvis co-authored this post with Bora Erdemli.

Access COVID-19 resources

A hundred years ago, fallout from the 1918 flu pandemic spurred fundamental change in global approaches to public health, including the emergence of centralized healthcare systems and socialized care as well as the formation of the “International Bureau for Fighting Epidemics,” a precursor to the World Health Organization. The impact of COVID-19 on today’s healthcare industry will likely also result in permanent change to many of the practices and routines we have built over the years.


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Five Key Imperatives for Getting Started With Suggestions

Posted by Saby Mitra on Tue, Oct 25, 2016

Digital is the preferred method to engage with the pharmaceutical industry for a vast majority of physicians today. But as physicians interact with company assets across multiple channels, sales organizations need to work smarter than before and sales reps need to coordinate more purposefully with marketing channels. Several companies either are considering or are already experimenting with the concept of “field suggestions,” a data-science-driven capability that links multiple data assets across sales, marketing, market access and other functions to produce deep customer insights and suggested actions for sales reps. Without this capability, these insights would otherwise be extremely difficult to predict, even for some of the best reps in the industry.


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