Why Metadata is Key to Improving Customer Experiences

Posted by Carrie Reininger on Wed, Nov 13, 2019

Jones Jaick co-wrote this blog post with Carrie Reininger. 

There’s a lot of buzz around the term metadata among marketers today, but what exactly is metadata, and why does it make so many people squirm?

Metadata simply means data about data. In the context of marketing and promotion, metadata is crucial because it helps marketers and campaign managers track a plethora of promotional data and organize it to draw insights about content, channel and tactic performance. In a world where marketers are chasing customer centricity (targeting the right customer, with the right message, through the right channel, at the right time), capturing marketing activity and engagement data is critical. By taking control of metadata, marketers can optimize their campaigns through data-driven, accurate and actionable insights and get faster response and turnaround times. Here are the benefits of tagging and leveraging metadata and accurately tagging assets:


>
Read More

Three Reasons to Take Your MDM Solution to the Cloud

Posted by Bhargav Mantha on Mon, Oct 19, 2015

Data is the new lifeblood for life sciences. Organizations are leveraging all available data to improve account management and predict business outcomes, and transforming themselves to be more data-driven, proactive and informed.


>
Read More

Data Analytics Give Oncology Products Competitive Edge

Posted by Maria Whitman on Tue, Mar 24, 2015

Recent launches have proven that having a great product isn’t enough. To succeed in the oncology market, pharmaceutical and biotech companies must be able to understand performance and opportunities, and explain the difference for increasingly specific patient populations. Data has come a long way, and integrated data analytics is a powerful way to surface and interpret an oncology product’s opportunity amid brutal competition.


>
Read More

Oncology Company Overcomes Market’s High Hurdles With New Analytics Platform

Posted by Mahmood Majeed on Mon, Feb 16, 2015

With annual sales predicted to soon surpass $100 billion, oncology drugs represent a huge opportunity. The sales and marketing challenge, as the following case study reveals, is to understand consumer preferences and decision-making within the complexities of cancer treatment. Predictive analytics are essential.


>
Read More

DQM Equilibrium: Striking the Right Balance Between Data Stewards and Data Automation

Posted by Abhijit Nimgaonkar on Tue, Oct 29, 2013

There’s no silver bullet for transforming data quality management (DQM) from problem into competitive advantage. But a structured approach that considers, among other things, the right combination of human judgment and automation will yield significant improvements that are sustainable over the long term.

The Data Explosion

Managing data has become a major struggle. The amount of data and number of vendors are exploding, and companies use data in complex ways in areas like advanced selling models, marketing and contracting analytics, and performance analysis.


>
Read More