The Future of Data in Pharma: Data Privacy, Data Ownership and Going Beyond the Pill

Posted by ZS Editors on Wed, Feb 12, 2020

Remember when big data was big news? Now all we hear about is AI, but that hasn’t made data any less relevant. Data is the fuel that feeds the business and the future of pharma, let alone AI. The world is becoming more and more data dependent while slow, tectonic shifts are under way across healthcare: There’s an increasing focus on the value of medical care over volume. The patient experience is becoming a higher priority. Data privacy and data ownership concerns are constantly threatening to upend the status quo with regulations that could be hugely disruptive.


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For Agile Marketing Success, Be "Multi-Minded"

Posted by Erin Liman on Fri, Jan 31, 2020

MaryAnn Godwin and Sean Sinisgalli co-wrote this blog post with Erin Liman.

For healthcare marketers, agile marketing transformations are essential in adapting to today’s data-driven, customer focused, rapid response world. Making an agile marketing transformation means avoiding four main pitfalls, the first of which is not recognizing and solving problems analytically and creatively — what we call “multi-mindedness.”


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Why Metadata is Key to Improving Customer Experiences

Posted by Carrie Reininger on Wed, Nov 13, 2019

Jones Jaick co-wrote this blog post with Carrie Reininger. 

There’s a lot of buzz around the term metadata among marketers today, but what exactly is metadata, and why does it make so many people squirm?

Metadata simply means data about data. In the context of marketing and promotion, metadata is crucial because it helps marketers and campaign managers track a plethora of promotional data and organize it to draw insights about content, channel and tactic performance. In a world where marketers are chasing customer centricity (targeting the right customer, with the right message, through the right channel, at the right time), capturing marketing activity and engagement data is critical. By taking control of metadata, marketers can optimize their campaigns through data-driven, accurate and actionable insights and get faster response and turnaround times. Here are the benefits of tagging and leveraging metadata and accurately tagging assets:


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Three Reasons to Take Your MDM Solution to the Cloud

Posted by Bhargav Mantha on Mon, Oct 19, 2015

Data is the new lifeblood for life sciences. Organizations are leveraging all available data to improve account management and predict business outcomes, and transforming themselves to be more data-driven, proactive and informed.


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Data Analytics Give Oncology Products Competitive Edge

Posted by Maria Whitman on Tue, Mar 24, 2015

Recent launches have proven that having a great product isn’t enough. To succeed in the oncology market, pharmaceutical and biotech companies must be able to understand performance and opportunities, and explain the difference for increasingly specific patient populations. Data has come a long way, and integrated data analytics is a powerful way to surface and interpret an oncology product’s opportunity amid brutal competition.


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