Technology, Patient Centricity and Disruption Remain Top of Mind for Health System Execs

Posted by Pratap Khedkar on Thu, May 02, 2019

I recently joined more than 4,000 attendees at the Becker's Hospital Review 10th Annual Meeting, held in Chicago in early April, to learn about the most pressing issues in the hospital and health system arena from a deep bench of industry experts. Interesting insights emerged across three of the critical themes that the healthcare industry is contending with, which got me thinking:


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How to Orchestrate Genuine Customer Centricity in Pharma Sales and Marketing

Posted by Pratap Khedkar on Tue, Feb 25, 2014

When the health care industry talks about “patient-centered care” or the automotive industry talks about the “customer experience,” they’re referring to how the customer sees the interaction with the company from his or her point of view. It means creating a customer experience that transcends the product or transaction and leaving customers with a positive emotional connection with your company.


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