How Advanced Analytics Are Inspiring Life Science Sales Planning

Posted by Maria Kliatchko on Mon, Oct 06, 2014

(This blog series introduces emerging trends in sales planning that every commercial operations department must prepare to face in the future.)

Previously, we explored how new and emerging sources of data offer a rich opportunity for life science organizations, specifically how unstructured data will support answers to some currently intractable questions for sales planning. All of that data, however, can be meaningless without the appropriate analytical tools.


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From Cost Center to Thought Leader: How to Use Three Levers to Transform Commercial Ops

Posted by Sanjay Joshi on Tue, Dec 03, 2013

It’s no secret that the pharmaceutical industry continues to undergo wrenching changes, which have had serious ripple effects on commercial operations.

Commercial ops have far more responsibilities and projects than ever, and they must meet these responsibilities with shorter deadlines and diminished resources, especially as budget tightening takes its toll.

As a result, pharma commercial operations must do more with less, while also elevating their stature to become a truly strategic partner for the company as a whole. This may require major changes, including a full transformation of the global commercial ops organization.


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